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When I first released my book Conscious Coaching, I had no idea the chapter about Archetypes would cause such a stir. Since then, the idea of using terms like Wolverine, Skeptic, Royal, and Technician to classify general patterns of human behavior has continued to ignite controversy and debate for coaches and leaders alike.\n\xa0\nIn this episode I\u2019m going to put some of this controversy to rest because while the terms and ideas are still accurate, the surrounding context, interpretations and use of the framework have become convoluted and misconstrued.\xa0\n\xa0\nFirst and foremost, archetypes are universal and recognizable patterns of human behavior. They are simple heuristics that can be used to make a complex system (humans) slightly more comprehensible. Organizing them into a unifying roadmap can be important and helpful but in no way is it meant to be a complete nor static solution for approaching human interaction.\n\xa0\xa0\nIn this episode we\u2019ll cover:\n\nWhat archetypes are & what they are not\xa0\n\n\nHow archetypes can be misperceived and misinterpreted\n\n\nUsing archetypes to understand behavior and become a better leader\n\n\nRevisiting common archetypes and the overarching framework\xa0\xa0\n\nWhile we\u2019re here, I\u2019d like to give a shoutout to our good friends at Momentous and a special thanks to my friend Chris DiSanto who always makes sure our AoC army is taken care of at live events. If you\u2019re looking for the highest quality supplements on the market, there\u2019s only one company we trust- Momentous. Use code BRETT25 to get 25% off your first order!\xa0\n\xa0\nIf you\u2019re looking for more on the concept of Archetypes, you can check out the podcast reflection sheets (they accompany every episode) and our online course Bought In (the sequel to the book that started it all Conscious Coaching).\xa0\n\xa0\nFollow me on social media:\nVia Instagram: @coach_BrettB\nVia Twitter: @coach_BrettB\nSubscribe to my YouTube channel here\nLearn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com