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It\u2019s not everyday we get the chance to discuss the nitty gritty behind-the-scenes detail required to provide exceptional service (sans compromising quality) with someone who has built a powerhouse company from the ground up.\xa0\nToday, Matt Reynolds gives us a look under the hood at his online coaching model and his take on the \u201ctraining\u201d market that can be saturated with mediocrity. You\u2019ll want to take some notes as we discuss topics ranging from the benefits of an apprenticeship model to pricing a premium product and not apologizing for it. You\u2019re also in for a treat as we get a little fired up about why certifications alone aren\u2019t cutting it...\nNot only is Matt the founder of Barbell Logic which has grown to be one of the largest online coaching companies on the planet, he has a successful podcast, YouTube channel, and hundreds of articles on the value of strength training. He also knows a thing or two about managing people as he leads a team of 80 incredible high-performing, yet compassionate people.\nWith nearly 25 years of experience competing in strength sports and coaching barbell-based strength and conditioning. In his earlier life he competed at a high level in both powerlifting and strongman, and in 2008, he founded one of the strongest and largest strength gyms in the country, STRONG Gym, which Matt sold in 2015, to turn his attention to the broader audience of online coaching.\xa0\nTopics we cover:\xa0\n\nHow to charge what you\u2019re worth\n\n\nWhat is professionalism in coaching?\n\n\nThe difference between a \u201ctrainer\u201d and \u201ccoach\u201d\n\n\nProviding Pandemic-proof value and service\n\n\nHow to structure a premier offer for premier clients\n\nConnect with Matt & Barbell-Logic:\nVia Instagram: @barbell_logic or @reynoldsstrong\nVia their website: https://barbell-logic.com/\nVia their podcast: The Barbell Logic Podcast\xa0\nVia their YouTube channel: Barbell Logic YouTube\xa0\nAs you heard in today\u2019s episode, becoming an apprentice is the fastest way to learn a craft. That\u2019s why our Apprenticeship communication workshops, designed for professionals in all fields are the best place to learn the craft of communication and grow as a leader. We have a few more coming up this year:\n\nSeattle: August 28-29th - JUST 3 SPOTS LEFT\n\n\nBoston: September 11-12th\n\n\nNashville: September 25-26th\xa0\n\n\nCardiff (Wales): October 9-10th\n\n\nAsheville: November 13-14th\n\nToday\u2019s episode was brought to you by VersaClimber, one of the true OGs in the fitness space. You know I\u2019d never sell you anything I don\u2019t use myself and my VersaClimber is the best investment I\u2019ve made in my home gym, especially now that my crazy schedule doesn\u2019t allow for the same two hours workouts of years past. Reach out to these guys and tell them I sent you.\nFinally, our Coalition mentoring program (which I can only do twice per year) is now accepting applications for our November program. We\u2019ve already locked in most of our spots so if you\u2019re looking for a community of like-minded professionals looking to grow skills in both business and communication, submit your application TODAY!