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We all know people who don\u2019t enroll in the 401k program at work despite understanding the power of investing or those who won\u2019t stop smoking even though there\u2019s a history of lung cancer in their family. But while incredibly frustrating to the outside observer, we are all resistant to change in some aspect of our lives.\xa0\n\xa0\nUnderstanding where and why we resist change is important because modifying the behavior of those we lead is often central to our mission. And what do we do when information and rational persuasion don\u2019t work? Today we have the pleasure of talking to a world renowned behavioral scientist, Dr. Katy Milkman about what makes change so hard, strategies to tackle these barriers and how to harness the power of a fresh start.\xa0\n\xa0\nDr. Milkman is the James G. Dinan Professor at the Wharton School, author of How to Change: The Science of Getting from Where You Are to Where You Want to Be, co-founder and co-director of the Behavior Change for Good Initiative, and host of the Choiceology podcast from Charles Schwab.\xa0\n\xa0\nWe discuss:\nWhy information and logic alone doesn\u2019t change behavior\xa0\n\u201cFresh starts\u201d and the science of timing\nPlanning for disruption and the power of expectations\nWhat\u2019s the \u201cprice for the vice\u201d?\nBarriers to change and how to overcome them\xa0\n\xa0\nConnect with Dr. Milkman:\nVia her website: www.katymilkman.com/book\nVia her podcast: Choiceology\nVia Twitter: @katy_milkman\n\xa0\nWe\u2019re starting to travel again for our Apprenticeships (if you haven\u2019t joined us for one yet, WHAT ARE YOU WAITING FOR?!) and it\u2019s been difficult to make sure we're managing both nutrition and exercise on the road. Luckily, we have two partners who are perfectly aligned to help us through this transition. Momentous has the cleanest protein and supplements I\u2019ve ever tried (truly the only ones that don\u2019t make me feel like crap afterward), and Saga\u2019s BFR cuffs allow me to get an incredible workout in my hotel room or AirBnB. Whether or not you\u2019re traveling right now, be sure to give them some love for supporting your favorite podcast!\xa0\n\xa0\nhttps://www.livemomentous.com/pages/partner-brett (BRETT25 gets you 25% off)\nhttps://saga.fitness (BRETT20 gets you 20% off)