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In our industry, those who have a large brand, social media presence or product (regardless of value or purpose) are often met with critiques, sneers, and snide remarks like \u201cwhat a sellout\u201d...\nIt\u2019s difficult to put yourself out there when surrounded by a profession that has long told you the secret to success is to put your head down and work harder but no one will hear your message or benefit from your product if you don\u2019t share it with them... So how do you stand out without selling out?\nIn today\u2019s episode, you\u2019ll hear from two people who have managed to stay true to their message, provide real and useful content and get it to their community without resorting to gimmicks or sleazy sales tactics.\xa0\nDennis and Kelsey Heenan are Co-Founders of the fitness company HIITBURN and have worked with thousands of people across the world through their workout app and programs. Dennis specializes in email marketing, Facebook advertising, and copy writing for his businesses and as a consultant. Kelsey is a certified trainer and nutrition coach. Her personal brand, The Daily Kelsey focuses on helping people improve their relationship with food and their bodies. Along with being business partners, Dennis and Kelsey have also been married for over a decade.\nIn today\u2019s episode we cover:\xa0\nHow to cater your message to a specific audience\nLeveraging hardship into a tool for clarifying your purpose\nCopywriting and funnel building 101\nHow even the most social media averse can scale their message\nWorking with your spouse - how does that work?!\nConnect with Dennis and Kelsey:\nVia HIITBURN: https://hiitburn.com/\nVia Instagram: @hiitburn, @thedailykelsey, @denheen\nIf you\u2019re looking to clarify your message, find your unique audience, and market in a way that doesn\u2019t feel schemey or salesy, check out OUR online toolkit, BLINDSPOT\u2122!