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Should we niche down or embrace range?\nIf you read the newsletter this week, you know exactly where I stand on this topic. If you haven\u2019t yet, click here to get the full story!\nEither way, it\u2019s time to dive deeper into this debate.\xa0\xa0\nNow - before you armor up with your facts and figures about why you\u2019re Team Specialist or Team Generalist... hear me out.\xa0\n\u201cNiching down\u201d mustn't apply to every aspect of your life.\xa0\nYou can be well-rounded, cultured, and dare I say \u201cbalanced\u201d while still knowing exactly what you do, why you do it, and speaking directly to those who need it most.\xa0\nLook, when it comes to providing value, speaking to everyone is speaking to no one.\nIn part III of this series, I'm going to discuss the 4 steps to identifying your \u201cniche\u201d so that you can deliver value and stand out without selling out. I\u2019ll also be going much deeper on this topic in a FREE interactive workshop soon. Click here to save your spot!\xa0\nIf you\u2019re looking for a toolkit to help you tactically create change, do more of what you love and\xa0 get out of your own way, we\u2019ve got something coming. Head to artofcoaching.com/blindspot to be the first in the know!\xa0\nJoin Our Coalition Mentoring Program here\nFollow me on social media:\nVia Instagram: @coach_BrettB\nVia Twitter: @coach_BrettB\nSubscribe to my YouTube channel here\nLearn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com