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What would you say or do if you only had 3 seconds to grab someone\u2019s attention? In other words, what\u2019s your Hook Point?\nThese days, attention is a form of currency.\xa0 And with the number of stimuli fighting for this attention, one needs to find a way to stand out from the crowd. Without it, it won't matter if you provide something of value - no one will hear you. Luckily, today\u2019s guest can teach us how to do this in an authentic, non-\u201dsalesy\u201d way.\nBrendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others.\nToday we talk about:\n\nCrafting your hook point without being cheesy or \u201csalesy\u201d\n\n\nSocial media and personal branding 101\n\n\nThe secret to authentically reaching more people with your content\n\n\nWhy you should get rid of your slide deck and listen\n\nConnect with Brendan\nVia his book: https://book.hookpoint.com/\nVia Instagram: @brendankane\nIf you want to learn more about social media and branding, we have another great episode for you! Click here to listen to Shant\xe9 Cofield discuss her strategies for mastering the social media market.\nIn this episode you\u2019ll hear Brendan discuss the importance of listening and asking great questions. Check out my latest blog for a breakdown on the 5 types of listening that every leader must learn.\nJoin Our Coalition Mentoring Program here\nFollow me on social media:\nVia Instagram: @coach_BrettB\nVia Twitter: @coach_BrettB\nSubscribe to my YouTube channel here\nLearn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com