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Do you use social media or does it use you?\nWhether you\u2019re a small business owner like myself or an individual trying to develop their brand, social media can be a powerful tool. But if you have an interest in reaching more people and doing so authentically, having a strategy is essential. \nToday, we are talking to The Movement Maestro (Shant\xe9 Cofield) about building a loyal following, choosing your platform, why you DON\u2019T want to go viral and the importance of humor. If you\u2019ve ever felt fake, overwhelmed or generally wary when interacting on social media, you\u2019re not going to want to miss this episode.\nPhysical therapist turned entrepreneur, Dr. Shant\xe9 Cofield, aka The Movement Maestro, is the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world. Shant\xe9\u2019s passion for digital business has helped her amass a social media following of over 57,000 people, become an international speaker, and launch her own podcast, Maestro on the Mic. Shant\xe9\u2019s professional pursuits now center around providing business coaching to movement professionals, with a focus on brand strategy and community development in the ever-growing digital marketplace.\nConnect with The Movement Maestro:\nVia Instagram: @themovementmaestro\nVia her website: https://themovementmaestro.com/\nAs you heard in the intro, we are going to be releasing a brand new resource VERY SOON. This is for the person who wants to impact more people but isn\u2019t quite sure how to make it happen. Let\u2019s say you have an idea (book, podcast, course) but you don\u2019t know how to unveil or market it. We will help you find what you\u2019re best at, who needs it, and how to get it to them.\nInterested? We are going to be leaking information and dropping hints about this release on our newsletter first. So if you want to be in the know, click here. Signing up couldn\u2019t be easier!