The Science Behind Hits

Published: April 23, 2017, 6:04 a.m.

Derek Thompson is a senior editor at The Atlantic magazine, where he writes about economics and the media. He is a regular contributor to NPR\u2019s \u201cHere and Now,\u201d and appears frequently on television, including CBS and MSNBC.

Derek\u2019s new book is Hit Makers: The Science of Popularity in an Age of Distraction.

He was in the Northwest to speak at Town Hall Seattle, presented by Elliott Bay Book Company and Town Hall as part of the Arts & Culture series.