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In the digital age, we have the ability to create and consume content, namely stories be it fiction or nonfiction, around the clock at our fingertips and since this way of life is all that Gen Z has ever known, it\u2019s important to understand what sticks. What do teens enjoy as a pastime? How do they communicate? What resonates most?\nOne such app which is revolutionizing the art of storytelling is Hooked and the mastermind behind it is Prerna Gupta.\nMeet My Guest:\n\nWEBSITE: Hooked.co\n\n\nINSTAGRAM: @prernagupta\n\n\nTWITTER: @prernagupta\n\n\nFACEBOOK: /yogiprerna\n\n\nLINKEDIN: Prerna Gupta\n\n\nPress\n\nFORBES: \u2018The Queen Of Viral Apps\u2019 Prerna Gupta Is Leveraging A.I. To Bring Diverse Storytellers To The Forefront\n\n\nLA TIMES: The Wide Shot: The producer taking TikTok storytelling to Hollywood\n\n\nMom Haul:\nSLACK: A new way to communicate with your team\n\nOriginally published on here on KanikaChaddaGupta.com\nLearn more about your ad choices. Visit megaphone.fm/adchoices