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In this interview, Yves Behar, Founder of Fuseproject, discusses World Class IT principle one, People, and principle four, IT-Business Partnerships, with Metis Strategy. Some of the topics discussed include:

• His beginnings in design, his influencers, and how he places design at the intersection of commerce and culture
• How Fuseproject engages clients like Jawbone and Herman Miller in order to craft contextualized designs
• Fuseproject’s notable collaborative approach to design, and the role of universities in fostering this collaboration
• Yves’ perspective on how to make a design successful across cultures
• His inspirations and current work, including the upcoming launch of SmartLab from one of his many startups, August
• Eye on the Trends: The ever growing importance of industrial design for businesses

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