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352: In this interview, Peter High speaks with Mayank Prakash, the Chief Digital and Information Officer of the United Kingdom’s Department of Work and Pensions. Among the topics they discuss include How the DWP touches all lives in the United Kingdom whether that be looking after children with separated parents, the working class, disabled people, or retired people to produce better outcomes for them and society The DWP’s digital goal to become more efficient by meeting the emerging customer experiences to improve outcomes for society How the DWP is able to satisfy the diverse group of people that they serve by avoiding a one size fits all strategy in favor of active segmentation that leads to better delivery of targeted services How being an older company can be an advantage during a digital transformation due to the diverse mature analytics on data spanning over decades How the DWP has balanced retaining existing employees and hiring new talent by holding a series of interventions to help existing employees think about their values while additionally bringing in new people for the people in-house to learn from Why Mayank prefers a more combined approach to IT versus a bimodal IT approach Why Mayank switched from the private to the public sector including the opportunity to catch up to the private sector in technology transformation, the opportunity to make an impact on 22 million real people’s lives, and the chance to work with the most talented and humble people