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In this interview, Jay Rogers, CEO of Local Motors, discusses World Class IT Principle Four, IT and Business Partnerships, and Principle Five, External Partnerships. Some of the topics discussed include: Local Motor’s micromanufacturing The development of a bespoke community The changes Local Motors provides in product development Strategic partnerships with their clients Jay’s history with entrepreneurship The “waking hours” of artificial intelligence and what it means for traditional industries Product education and its role in making the consumer ask, “Why do we care?” The changes on the horizon for the automotive industry Cars as upgradable hardware Customers as the only force able to push back on the supply driven economy of the automotive industry