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In this interview, George Corbin, Senior Vice President of Digital for Marriott International, discusses World Class IT Principle One, People, and Principle Five, External Partnerships. Some of the topics discussed include: Marriott’s place among the highest revenue earners by a digital channel The maturity curve and the challenge of disruption for incumbent companies Advantages that incumbents have over startups in evolving industries Disrupting your own organization The millennial mindset that spans across multiple age demographics Marriott’s transformation of the service experience Leading and managing a transforming organization The impact of Airbnb on the hospitality industry Adapting across an organization to fundamental shifts in customers' needs and expectations The influence of culture and existing operating models on a company’s management of digital disruption Marriott’s embracement of the localization of the travel experience Characteristics of a successful Chief Digital Officer Building alliances and coalitions to drive and support change Using pilot programs to de-risk change for internal and external partners Messaging as a service, not marketing