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351: In this interview, Peter High speaks with Bill Ruh, the Chief Executive Officer of GE Digital and the Senior Vice President and Chief Digital Officer of General Electric. Among the topics they discuss include Bill’s perspective on the digital transformation taking place in the industrial sector and how this transformation will eventually impact all sectors. The challenges of executing a digital transformation, and Bill’s thoughts on the critical “soft” elements, such as culture, leadership, and talent. Bill’s advice on how to blend talent by bringing new people into work with existing employees as opposed to less effective approaches such as not bringing people from the outside at all or segregating new employees. A rundown of the digital reporting structure at GE, where Chief Digital Officers report to the CEOs of their business, as well as to Bill. An overview of the roles and responsibilities of the three programs created for digital:  GE for GE, GE for installed base customers, and GE for the industrial world. The importance of realizing that change must be reflected by the entire organization and that it is something that cannot be done overnight. An emphasis on how digital is able to drive greater productivity and efficiency while giving clear outcomes that companies can show to their customers, something GE always starts.