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Alan Trefler, Founder & CEO of Pegasystems
307: In this interview, Alan Trefler, discusses World Class IT Principle Four, IT & Business Partnerships. Some of the topics discussed include: The evolution of business process management to digital process automation Pegasystem’s Model-Driven platform The value of “cloud choice” for customers Pegasystems’ customer- driven acquisition strategy The rational for Pegasystem’s decision to not pursue venture capital Alan’s book: Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation How Alan’s passion for chess influenced his career path