Your Social Media Brand: Helping or Hurting Your Career, Business, Life?

Published: June 24, 2020, 7 a.m.

The buzz! themuse.com \u201cSocial media can also be a powerful tool for your professional life\u2026build your personal brand, grow your network, establish yourself as an expert in your field, or give prospective employers a glimpse into your personality. It can also be full of pitfalls. More employers\u2026check candidates\u2019 social media profiles before hiring\u2026screenshots of status updates and tweets mean your electronic words can live forever, even if you delete them later\u2026not just your own posts\u2014your activity, including those stealth \u201clikes,\u201d can come back to haunt you, too\u2026 every post you\u2019ve liked, commented on, or shared, in addition to any posts you\u2019re sharing to your feed.\u201d digitalmarketinginstitute.com \u201cCreating a personal brand on social media isn\u2019t easy\u2026 not about what you look like or where you live, it\u2019s about what you stand for.\u201d We\u2019ll ask Ashley Welch, Stuart Paap, Loic Simon and Sylvie Lachkar for their take on Personal Social Brands: Helping or Hurting Career, Business, and Life?