Your Call Center and CRM: The Face Your Customer Sees First

Published: May 8, 2013, 7 a.m.

Today\u2019s buzz: Who\u2019s minding your call center right now? You\u2019d better know who. Because they alone are responsible for the instant opinion a caller forms about your entire company. Are your agents generating rolls of thunder or applause for you? The experts speak. Dennis Goodheart, IP Network Consulting: \u201cYou can fool some of the people all the time, and all the people some of the time, but you cannot fool all the people all the time.\u201d (Abraham Lincoln) Neal Shact, CommuniTech: \u201cThe customer experience is an increasingly critical marketing battleground and the contact center sits dead-center. It\u2019s the \u2018face\u2019 your customers see. A great experience with intimacy and personalized service builds customer loyalty and repeat business; if not, hope it doesn\u2019t go viral like United Airlines found out with the video United Breaks Guitars (12.75M+ hits).\u201d Jim Goldfinger, SAP: \u201cJust because it\u2019s usable, doesn\u2019t mean it\u2019s useful.\u201d Join us for Your Call Center & CRM: The Face Your Customer Sees First.