BROADCASTS.com

The buzz: \u201d\u2026women are starting to gain ground as consumers and workers in a traditionally male-dominated industry, and brands should be taking note (Jose Costa, Huffington Post). Women driving the automotive industry? In 2014, Mary Barra broke the automotive industry\u2019s boys club gender barrier when she became GM\u2019s first-ever female CEO and Chairman. Women are also driving car purchase decision traffic. Our panel of powerful women in automotive will share their playbooks. The experts speak. Pamela Niekamp, Nielsen: \u201cI think the most important thing, and the key ingredient for a woman, is to act like you belong there and believe that you belong there\u201d (Chelsea Handler). Meg Divitto, IBM: \u201cIf you\u2019re offered a seat on a rocket ship, don\u2019t ask what seat! Just get on (Sheryl Sandberg). Ellen Sasson, SAP: \u201cMy philosophy is that losers have goals and winners have systems\u201d (Scott Adams, creator of Dilbert). Join us for Women Take the Wheel: Transforming The Automotive Ecosystem - Part 2.