BROADCASTS.com

The buzz: \u201cUI is the saddle, the stirrups, and the reins. UX is the feeling you get being able to ride the horse, and rope your cattle\u201d (Dain Miller). Remember your anticipation when you got your first smartphone? Your curiosity the first time you typed \u201c@\u201d online? As the world gets increasingly digital, we expect great experiences in every interaction with every organization. Do UX designers ever sleep? The experts speak. Matt Grajcar, Google: \u201cThe good building is not one that hurts the landscape, but one which makes the landscape more beautiful than it was before the building was built (F.L. Wright). RJ Owen, CreativeMornings: \u201cPeople ignore design that ignores people\u201d (Frank Chimero). Shaun Syvertsen, Convergent IS: \u201cDo not be embarrassed by your failures, learn from them and start again\u201d (R. Branson). Maricel Cabahug, SAP: \u201cIf we don\u2019t change direction soon, we\u2019ll end up where we\u2019re going\u201d (Prof. Irwin Corey). Join us for UX 2018: User Experiences for a New Generation \u2013 Part 2.