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The buzz: Safety first. After record vehicle recalls in 2014, automakers are under intense pressure from consumers and regulators to be proactive about product quality and safety issues; protect consumers; and minimize the duration, scale, and cost of recall events. How? Advanced analytics. The experts speak. Mark Gardner, Deloitte: \u201cAnyone who sits on top of the largest hydrogen-oxygen fueled system in the world, knowing they\u2019re going to light the bottom, and doesn\u2019t get a little worried, does not fully understand the situation\u201d (Space Shuttle Commander John Young). Josh Greenbaum, EAC Consulting: \u201cBeware the unintended consequences of advanced analytics in the automotive sector. Saving lives is unequivocally a good idea, but big data analytics will have other impacts that might not be as well-received.\u201d Derek Snaidauf, Deloitte: \u201cBetter three hours too soon than a minute too late\u201d (William Shakespeare). Join us for Time for a Tune-up: Advanced Analytics and Auto Safety.