BROADCASTS.com

The Buzz 1: \u201cMy first customer was a lunatic. My second had a death wish.\u201d (Carl \u201cKarl\u201d Friedrich Benz, whose 1885 Benz Patent Motorcar was the first practical automobile in series production) The Buzz 2: \u201cI couldn't find the sports car of my dreams, so I built it myself.\u201d [Ferdinand Porsche, founder of the Porsche AG, Volkswagen Beetle, Mercedes-Benz SS/SSK) The Buzz 3: \u201cThe car has become the carapace, the protective and aggressive shell, of urban and suburban man.\u201d [Herbert Marshall McLuhan CC, Canadian philosopher) Today, the automotive industry is continually disrupted by myriad factors, mainly driven by consumers\u2019 expectations and demands: * Passenger and commercial drivers and fleet owners are no longer waiting for next year\u2019s \u201cpretty new model\u201d. Their wants and needs are forcing automotive companies to change how \u2013 and how fast \u2013 they can deliver innovations. * New mandates for industry players include embedding software into the vehicle. * The industry's raw materials will change with the shift to EV's, as building the new grid and EV cars place new demands on the steel industry. * Using data for actionable insights will also become a priority for automotive. Yes, we are eagerly awaiting the exciting new car of the future. Will George Jetson and Doc Emmett Brown say, \u201cWe told you so?\u201d We\u2019ll ask Tom Madonna, Mukund Rao, Praveen Ramamurthy and Patrick Maroney for their take on \u201cThe Race to the Car of the Future\u201d. Thank you to today's sponsor: www.nordvpn.com/TechRev