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Social and business. Will this marriage last? The experts speak. Prof. Jerry Kane: \u201cWe're only at the beginning of the revolution ushered in by and through social, mobile, and digital technologies. Businesses, societies, and governments will be so radically different in 15 years...we\u2019ll barely recognize them.\u201d Gabi San Martin: \u201cBusiness...has quickly become a conversation between the customer and the company.\u201d Rohit Ohri: \u201cAs social media becomes overloaded and \u2018popular,\u2019 the key skill will be properly filtering the data, or in a more human sense, listening.\u201d Mark Yolton, SAP: \u201cIt is not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change.\u201d - Not by Charles Darwin. Todd Wilms, SAP: \u201cBy 2015, we will be drowning in content and messages. As marketers, it is our responsibility to clean-up the landscape by creating smart, targeted content and messages, and stop the deluge of trash...\u201d Join us for The Next Generation: Social and Business.