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Today\u2019s buzz: CMO. Who\u2019s calling your marketing shots today \u2013 your MBA\u2019ed CMO or hyper-vocal/social/mobile customers? A pop quiz to help you answer. Is your CMO (a) listening and responding to social sentiment? (b) a champion of memorable experiences with your legions of brand-owners? (c) using analytics to pull signals from your big and small data? Pencils down. Before deciding whether to hug your CMO or post their job, listen to the experts: Jonathan Becher, SAP: \u201cNot everything that can be counted counts, and not everything that counts can be counted.\u201d (Albert Einstein or William Bruce Cameron, \u201cInformal Sociology\u201d) Steve Carlotti, Cambridge Group, \u201cListening and reacting is what is required today, and that\u2019s a lot harder than the planning and acting that was required yesterday.\u201d Allen Bonde, Digital Clarity: \u201cIn B2B, it\u2019s critical for CMOs to emphasize thought leadership and selling big ideas versus simply selling products.\u201d Join us for The New CMO in the Age of Customer Experience.