BROADCASTS.com

The Buzz 1: \u201cThe science of social selling actually originated from academia. In a 2009 paper\u2026'The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context,' researchers concluded that a purchase is more likely to take place when the buyer and seller happen to share things in common\u2026sales practitioners began putting the science into practice and thus became the \u2018social selling\u2019 approach.\u201d [Tony Restell, social-hire.com] The Buzz 2: \u201cTo stand out today, you must be original\u2026add your own story to your content. There is only one you.\u201d [Mark Schaefer, Schaefer Marketing Solutions] The Buzz 3: \u201cSuccess on social media platforms, including LinkedIn, relies on your ability to make true connections\u2026 build relationships.\u201d [Kim Garst, KG Enterprises] The Buzz 4: \u201cIt\u2019s a dialogue, not a monologue, and some people don\u2019t understand that. Social media is more like a telephone than a television.\u201d [Amy Jo Martin, Author: Renegades Write the Rules] We\u2019ll ask Steve Watt, DeJuan Brown, Ashley Coghill and Darren McKee for their take on The Future of Business Social Selling: Crickets or Ca-Ching?