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The buzz: \u201cStories give people enough space to think for themselves\u201d (Annette Simmons). Your favorite movie, book, and song are memorable because the director, author and songwriter told an engaging story using drama and emotion. Storytelling is also important for everyone in sales for the same reasons. Prospects need to feel, believe and remember you in order to be moved to make a purchase. If you don\u2019t make it easy for them, you risk becoming the next book they forgot they ever read. The experts speak. Heidi Berenson, Berenson Communications: \u201cIt is no secret in television that the best ad-libs are always thought out and put into notes ahead of time. Two or three words will remind you of whatever the point is... (David Brinkley, A Memoir). Janis Fratamico, SAP: \u201cMy mother wanted us to understand that the tragedies of your life one day have to potential to be the comic stories the next (Nora Ephron). Join us for The Art of Storytelling in Sales \u2013 Part 2.