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The buzz: \u201cPeople are hungry for stories. It\u2019s part of our very being\u201d (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie\u2013with a hero and a villain\u2013that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Get Storied: \u201cThose who tell the stories, rule the world\u201d (Plato). Heidi Berenson, Berenson Communications: \u201cDoes anyone have questions for my answers?\u201d (Henry Kissinger). Janis Fratamico, SAP: \u201cWhen you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it's your laugh\u201d (Nora Ephron). Join us for Tell Me a Great Story: Role of Storytelling in Sales.