BROADCASTS.com

The buzz: Social. Have your company\u2019s social engagement tools and practices evolved to meet the demands of today\u2019s digitally-empowered, brand-controlling customers \u2013 or are you stalled, stumbling, or just plain failing? If the latter, wake up right now! The world of customer service has changed, with your audience tipping the balance of power in their favor. They expect you to welcome and serve them with speed, accuracy, respect, and grace \u2013 on all of the channels they choose. Need help? The experts speak. Brent Leary, CRM Essentials: \u201cSpeed of engagement will play an increasingly important role in creating great customer service experiences.\u201d Dan Gingiss, Discover: \u201cFirst focus on a superior product or service. Then focus on outstanding customer service. Once you have both, doing customer service well in social media is a breeze. Kai Petzelt, SAP: \u201cWe live in a world of digital Darwinism\u201d (Brian Solis). Join us for Social Customer Engagement: How Does Your Company Score?