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The buzz: Social. Social media is the new way of doing business: always on, available, working for or against your company and brand. With vast data at their fingertips, buyers simply click a mouse to show support or disappointment. If your company is still debating the value of social media, the better question to ask is whether you know how to use social in ways that create measurable business value. The experts speak. Hilary Carter, InTune Communications: \u201cThe reason we love our parents is because they loved us first. Every single company should take this advice\u201d (Gary Vaynerchuk). Chris Boudreaux, EY and Social Media Governance: \u201cThe greatest opportunity in social business lies in connecting social data and processes into the rest of the enterprise: we need to hold social to the same levels of accountability and integration as any other channel. Malin Liden, SAP: \u201cIn the social economy, everyone carries a quota!\u201d Join us for Social Business: Creating Measurable Business Value.