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Utilities. We only think about them when we flip a switch and the power doesn\u2019t come on \u2013 right? But utilities are businesses that must play to win in a competitive global arena with infrastructure, government, supply, economic and customer challenges. Ovum\u2019s Stuart Ravens warns, \u201cBusiness and technology pressures are combining to create a virtuous \u2013 or vicious \u2013 cycle disrupting the utility business model. Utilities are struggling.\u201d Can they survive? The Smart Grid Library\u2019s Christine Hertzog helps utilities succeed in the Smart Grid ecosystem. Roque Marinho at COBB EMC is a fan. \u201cThe Smart Grid is the next frontier for all utilities. They have to do it now or later.\u201d But James McClelland, SAP Utilities and Energy Industry, notes, \u201cThe Smart Grid movement is real, but will only achieve its goals if utilities improve their relationship with end customers to properly market and reward energy efficiency.\u201d Join us for Game-Changing Innovation: Can Smart Grid Keep the Lights On for Utilities?