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The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you \u201cknow your customers\u201d and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: \u201cNo company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating. Morgan Browne, IIS Group: \u201cDifferent people have different presences for how they engage \u2013 especially in an environment dominated by social media and digital communications.\u201d Carrie Maslen, SAP: \u201c'Who are you \u2013 I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner.\u201d (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement.