BROADCASTS.com

Sales transformation. A catch phrase \u201cfor virtually every C-level executive in the race to find answers to questions about sales and earnings growth, positioning and differentiation; even survival,\u201d says Bob Nicols, author of The Journey to Sale Transformation: Twenty-five Axioms for Becoming a Trusted Partner to your Customers. Bob and other experts have a lot to say about why and how your sales organization needs to change...now. Bob Nicols, AXIOM Sales Force Development: \u201cSales is the most broken of all business functions.\u201d Kimberly Senior, AT&T: \u201cTransformation, like a leopard\u2019s spots changing, happens seldom and slowly. Transformation is a marathon, not a sprint. So, the key to success in driving any type of transformation is committed, focused, disciplined incremental improvement over time.\u201d Nicholas Kontopoulos, SAP: \u201cSales force automation is dead :).\u201d Join us for their insights on Sales Transformation: From approved vendor to trusted advisor.