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The buzz: Retail. Retailers: If you\u2019re not making each customer\u2019s experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a \u201cFan to Brand\u201d loyalty that compels shoppers to engage far beyond the purchase\u2026and more. The experts speak. BJ Bueno, The Cult Branding Company: \u201cSome customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.\u201d Scott McKain, Expert on Distinction: \u201c\u2019I LOVE shopping there. They treat me EXACTLY like everyplace else!\u2019 said no customer ever. Create distinction!\u201d Nancy Casey, SAP: \u201cThe latest major disruption in the retail world is Alibaba\u2019s IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.\u201d Join us for Retail Relevancy: Distinction Trumps Differentiation.