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The buzz: \u201cThe strategic and financial importance of Corporate Real Estate is growing\u201d (www.pwc.de) $10+T of the $25T in U.S. real estate assets is owned by non-real estate companies, municipalities, and institutions. Corporate real estate is often their second largest balance sheet item and operating cost. But it is not getting the respect it deserves in the C-Suite as enterprises overlook the earnings and optimization potential of capital dedicated to real estate. The experts speak. David Wilk, Colliers: \u201cWhen nothing seems to help, I go and look at a stonecutter hammering away at his rock \u2026 without as much as a crack showing...\u201d (Jacob Riis). Kay Sargent, HOK: \u201cIt\u2019s important to live it, to experience things and to see things from a different perspective...also important that we move\u2026\u201d (John Le Carre). John Chapman, SAP: \u201cWhen did Noah build the Ark? Before the rain, before the rain\u201d (Spy Game, 2001 film). Join us for Real Estate and Your Workforce: Optimizing Space Management.