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The buzz: \u201c\u2026we are in the middle of this Platform Revolution. The platform facilitates an accessible, scalable and efficient network of users, services, devices and intermediaries \u2026 value is created, distributed, discovered and consumed.\u201d (ING, 2016). In this digital age, successful platform businesses are using scalable cloud system architecture and sophisticated technology, and implementing smart adoption and monetization strategies. The result? Market dominance, exploding margins and volumes of sensitive data. Is your company on board yet? The experts speak. Dr. Bernd-Uwe Pagel, SAP: \u201cThe saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom\u201d (Isaac Asimov). Claus von Riegen, SAP: \u201cEvery new beginning comes from some other beginning\u2019s end\u201d (Seneca). Nils Herzberg, SAP: \u201cAfter climbing a great hill, one only finds that there are many more hills to climb\u201d (Nelson Mandela). Join us for Platform Business Models: Friend or Foe? \u2013 Part 2.