BROADCASTS.com

The buzz: Make for me healthcare. In medicine, one-size-fits-all treatments have helped save many people cost-efficiently. But for complicated illnesses like cancer, a standardized approach doesn\u2019t always work. Personalized medicine \u2013 tailored to a specific patient profile \u2013 may be the answer. It sounds promising, but will individualized therapies really work, be affordable, and be appropriate for every patient and illness? The experts speak. Barbra McGann, HfS: \u201cThe future is a point on the horizon toward which we are headed. We can\u2019t get to the future right away because there is stuff in the way. We have to tack back and forth around obstacles.\u201d (Paraphrased from Michael Rogers) Subhro Mallik, Infosys: \u201cIt\u2019s supposed to be automatic, but actually you have to push this button.\u201d (John Brunner) Emanuel Ziegler, SAP: \u201cNumerical quantities focus on expected values, graphical summaries on unexpected values.\u201d (John W. Tukey) Join us for Personalized Medicine: Individual Therapies for All