Podcasts Technology Technology Revolution: The Future of Now Part 2: How Smart Is BI Without A Strategy?

Part 2: How Smart Is BI Without A Strategy?

Published: May 9, 2012, 7 a.m.

On April 4, we explored whether business intelligence, aka \u201cBI\u201d, is an oxymoron or a way to make companies genuinely smarter. Today our experts take a deeper dive into why even the best technical intelligence isn\u2019t really \u201csmart\u201d without a solid strategy. Jason Rose sees it this way: \u201cTechnology is an enabler. Having a strategy sets your roadmap for success.\u201d Brian Sommer takes a mathematical approach. \u201cThere are four kinds of BI strategies I see: none, outdated, accidental and purposeful. And, three of those are no good.\u201d Josh Greenbaum challenges the notion that BI can be the Holy Grail for business. \u201cThe quest for that one true number \u2013 be it a sales forecast, demand signal, or other estimation \u2013 is a fool\u2019s errand.\u201d Pour a cup and join us for Part 2: How Smart Is BI Without A Strategy? p.s. What can the cloud do for your business? Catch \u201cIn The Cloud with Game-Changers\u201d, Thursdays at 1 PM Pacific on the Business Channel.