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The mobile world isn\u2019t coming; it\u2019s already here. It\u2019s a fact of business your company has to deal with, and a serious game you\u2019d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, \u201cBusinesses face a dynamic landscape where both customer and employee demands are changing\u2026There are three market shifts that are driving this change \u2013 Mobile, Social and Cloud.\u201d Communications strategist Bob Evans expands on this. \u201cHere\u2019s a lovely contraction-y acronym-y thing: MoCoSoLo. That\u2019s Mobile, Collaboration, Social, and Localization. Forget the dumb term but think hard about understanding all of the implications that those forces will bring to bear on mobile behavior, mobile expectations, mobile experiences, and mobile commerce.\u201d Pour a cup and get the real scoop from our panel of experts on Mobility Goes to the Mall, the Hotel, the Airport...