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Today\u2019s buzz: Mobility. The world loves mobile devices. One could say wireless is the new de rigeur accessory for every hat you wear: business, consumer, personal. Your company can\u2019t fight this trend, so you\u2019d better know how to mobilize your workplace smartly and securely, and create loyalty-sustaining mobile customer engagement. The experts speak. Philippe Winthrop, VeliQ: \u201cDear MDM, we hardly knew you\u2026.\u201d Sheryl Kingstone, Yankee Group: \u201cIt's not just about having an app for that -- it's about personalization strategies, mobilizing the customer journey; it\u2019s an entertainment/information/consumption hub. But consumers also are still looking for the basics of simplicity and convenience; many also seek personalization and the advantages of location, while wanting their privacy protected.\u201d JP Finnell, SAP: \u201cForget about the consumerization of IT. The real trend is the ITization of the consumer.\u201d Join us for more insights on Mobility Enablement: Getting Personal with Your Customer.