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The Buzz: \u201cAs video adoption for content marketing continues to rise, there\u2019s no doubt that more organizations are looking to online video to improve their strategies\u2026smartphone and tablet adoption has created a prime opportunity for more mobile video content\u201d (www.brainshark.com). Still not convinced? \u201cThe sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times\u201d (Joe Pulizzi). \u201cHumans are incredibly visual and powerful, moving images help us find meaning\u201d (Dan Patterson). \u201cMore than 150 million people view videos online every year, most of them ripe to hear your business\u2019s pitch if you produce and market your video effectively\u201d (Vern Marker). We\u2019ll ask these experts for their take: Lorraine Maurice, SAP; Richard Hegarty, Digital Marketing Institute; Barbara Giamanco, Social Centered Selling; and Marco Cai, SAP. Join us for Look Ma! I\u2019m On Camera. The Future of B2C Video.