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Pop quiz: Business intelligence aka \u201cBI\u201d. (A) Alphabet soup? (B) Oxymoron? (C) Secret weapon that instantly makes your company smarter? Answer: C, but it\u2019s not that simple, says analyst Josh Greenbaum. \u201cBusiness users don\u2019t understand data, and data geeks don\u2019t understand business. BI software has traditionally been among the top forms of shelfware in the enterprise. Most data warehouses are sanitary landfills.\u201d Asuret\u2019s Michael Krigsman adds, \u201cWithout a sense of focus and direction, BI and analytics become yet another source of useful data and clutter. In the end, vendors and users must work together to find ways of using data efficiently and in the service of concrete business purposes.\u201d And BI expert Jason Rose says, \u201cTechnology is an enabler. Having a strategy sets your roadmap for success. Executive sponsorship and partnering with the business\u2026yeah yeah, we\u2019ve all heard that before, but it\u2019s still critical and true!\u201d Pour a cup and join us for How Smart Is BI Without A Strategy?