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The buzz: Game on! Games are an integral part of all societies. A formalized expression of play, games carry the ideas and behaviors of a culture through time to future generations (Wikipedia.org). But while we thought they it just for fun, the concept of games was maturing into a serious player in the diverse arenas of formal learning, job training, workplace productivity, sustainability, healthcare, advertising and sales. We\u2019ve even heard that 70% of the top 2000 companies plan to use gamification by 2015. Not a believer yet? The experts speak. Prof. Ashok Ranchhod, Games Design Hub: \u201cIf you don\u2019t know where you are going, any road\u2019ll take you there\u201d (Alice in Wonderland). Gopal RajGuru, Innovate+Grow Group: \u201cLet the (business) games begin!\u201d Philipp Herzig, SAP: \u201cParticipants who went through a gamified (elearning) course are upset when they have to take a non-gamified training.\u201d Join us for Gamification: Serious Business \u2013 Part 2