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The buzz: Game on! We\u2019ve always been drawn to games in our leisure time, from Senet (Egypt), Mahjong (China), dice (Iran, India) to Monopoly (US), and videogames. But while we were having fun, gaming became a serious player in the arenas of formal learning, workplace productivity and even sales. We\u2019ve heard that 70% of the top 2000 companies plan to use gamification (term coined in 2002 by Nick Pelling) by 2015. Are you in it to win it? The experts speak. Prof. Ashok Ranchhod, Games Design Hub: \u201cCuriosity may have killed the cat, so we should love and respect it. For without curiosity and imagination, we would all be the living dead.\u201d Gopal RajGuru, Innovate+Grow Group: \u201cGamification has its place \u2026 but some things are difficult to put into a meaningful game that both entertains and educates.\u201d Philipp Herzig, SAP: \u201cThe opposite of play is not work, it\u2019s depression\u201d (Brian Sutton-Smith, play theorist, game researcher). Join us for Gamification: Filling the Customer Expectation vs Sales Gap.