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Today\u2019s buzz: Customer experience. Is technology the magic bullet to help you give customers everything they want and more \u2013 and thus ensure their loyalty? Not quite. Technology can indeed give you real-time insights to be relevant, to respond with agility and speed, to connect collaboratively and transact efficiently. But the perfectly seamless, frictionless customer experience can be elusive. The experts speak. Don Peppers, Peppers & Rogers Group: \u201cStatistics show that customer loyalty is not well correlated with customer satisfaction. But customer disloyalty IS highly correlated with customer dissatisfaction.\u201d Anthony Leaper, SAP: \u201cMany companies believe technology is the only lubricant needed to enable a frictionless customer experience. The individual characteristics needed to deliver a frictionless experience are never consistent, so is its successful delivery to a customer simply guesswork or luck?\u201d Join us for Frictionless Customer Experience: War Stories from the Trenches.