Fashion Retailer Alert: Delight Millennials or Die! Part 1

Published: Aug. 21, 2013, 7 a.m.

The buzz: Millennials are here. Retailers, watch out. Tom Julian, Doneger Group: \u201cMillennials have become the most racially diverse, most educated, self-expressive, liberal, upbeat generation to date. They have impacted shopping/commerce, the work environment, social media platforms, and lifestyle behavior around technology.\u201d Greg Girard, IDC: \u201cSavvy retailers are evolving and melding digital and physical omnichannel assets to engage millennials, the vanguard of a pervasive digital persona touching nearly every aspect of 21st century life. Retailers that don't will soon be \u2018out of fashion\u2019.\u201d Frida Wollweber, Cucuka: \u201cRetailers be alert, millennials\u2019 expectations are high! Offer your finger, they will take your hand. Listen, don\u2019t talk. Gain their trust and they will treat you well.\u201d Li Gong, SAP: \u201cFashionista millennials say, \u2018I don't want to see products on a model or mannequin. I want to see how other girls wear them\u2019.\u201d Hear Fashion Retailer Alert: Delight Millennials or Die! \u2013 Part 1