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The buzz: Counterfeits, \u201cQuality has its price\u201d is especially true for drugs and medical devices, where counterfeiting is a $Billion market. How to protect consumer safety and stem revenue losses facing honest manufacturers? The food, fashion, high tech products and automotive industries face similar challenges. Will Life Sciences solve it first? The experts speak. Eric Newmark, IDC: \u201cThe life science industry has dragged its feet for the last two decades with item-level serialization, keeping it in the dark ages, and positioning itself as an easy target for counterfeiters.\u201d Manish Tandon, InfoSys: \u201cTrue glory takes root and spreads; all false pretenses, like flowers, fall to the ground \u2013 nor can any counterfeit last long\u201d (Marcus Tullius Cicero). Joe Miles, SAP: \u201cWhen the World Health Organization says 10 percent of the drugs in the world market are fake, I\u2019d say it\u2019s a reasonable and educated guess...\u201d (Roger Bate). Join us for Counterfeit Medical Products: Stop the Madness.