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The buzz: \u201cIf we have data, let\u2019s look at data. If all we have are opinions, let\u2019s go with mine!\u201d (Jim Barksdale). Machine Learning is impacting core business processes, but many companies are struggling with how to operationalize it. The key \u2013 and what data scientists spend 80% of their efforts on \u2013 is having the right data. What is good data? The experts speak. Ginger Gatling, SAP: \u201cChemistry is the study of matter, but I prefer to see it as the study of change\u201d (Walter White, Breaking Bad). Blake Howitt, SAP: \u201cIf everyone is thinking alike, then someone isn\u2019t thinking\u201d (Gen. George S. Patton). David Quirk, SAP: \u201cThe best time to plant a tree was 20 years ago. The second-best time is now\u201d (Chinese Proverb). John Schitka, SAP: \u201cWe classify things for the purpose of doing something to them. Any classification which does not assist manipulation is worse than useless\u201d (Randolph Bourne). Join us for Can\u2019t Live Without You: Predictive Machine Learning Needs Data Management \u2013 Part 2.