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Social communities and storytelling. The connection? Ask the experts.Rachel Happe, The Community Roundtable: \u201cSocial communities leverage an increasingly expensive asset - people - by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly. Our job as community sponsors is to co-create value and be the storytellers of that value. It is no longer a story about us alone, but about that collaborative journey.\u201d Sean O\u2019Driscoll, Ant's Eye View, \u201cSocial engagement is a journey with defined stages leading to the fully engaged enterprise\u2026Digital storytelling is a critical new competency.\u201d Mark Yolton, SAP: \u201cAs SAP CMO Jonathan Becher likes to say, \u2018Big glass buildings don\u2019t buy software\u2026people do.\u2019 With the lines between B2B and B2C blurring, enterprise marketers must become better storytellers to articulate the impact of their solutions on real people.\u201d Join us for more on Building a Social Community: Tell Me a Story!