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The buzz: \u201cEarly to bed and early to rise makes a man healthy, wealthy and wise.\u201d The key to a healthy population is more than an individual\u2019s personal decisions and behaviors. Genetic science says the fault may be in our stars, after all. Can population-based wellness programs be equitable when our genes, cultures and environments make good health a stroll for some but an uphill battle for others? Is Big Data the new Big Brother? The experts speak. Dr. Paul Tunnah, pharmaphorum: \u201cRisk comes from not knowing what you're doing\u201d (Warren Buffett). Michael Maniccia, Deloitte: \u201cWe\u2019d like to help you learn to help yourself. Look around you, all you see are sympathetic eyes (Paul Simon, Mrs. Robinson). Petra Streng, SAP: \u201cIn the real world there is no nature vs. nurture argument, only an infinitely complex and moment-by-moment interaction between genetic and environmental effects\u201d (Dr. Gabor Mat\xe9). Join us for The Behavior Side of Preventive Medicine: Genetic Science and Big Data \u2013 Part 3.