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The buzz: What\u2019s a vacation? Entrepreneurs and business owners have always carried the weight of their company, with precious few days off. Now pressure to \u201cmind the store\u201d is literally always-on, with digital customers online 24/7 from every device and location, 74% using social networks to make a buying decision and share experiences. How can small players use social selling, digital decision tools and ecommerce solutions \u2013 but retain their uniqueness \u2013 to compete with the \u201cbig kids\u201d? The experts speak. Lil Mohan, University of Chicago: \u201cThe single biggest problem in communication is the illusion that it has taken place\u201d (George Bernard Shaw). Max Dower, Unfortunate Portrait: \u201cA brand is no longer what we tell the consumer it is \u2013 it is what consumers tell each other it is\u201d (Scott Cook). Susan Reynolds, SAP: \u201cThe start-ups that do well are the ones that are working all the time\u201d (Sam Altman). Join us for Becoming Digital, Staying Human: Be True to You and Your Business \u2013 Part 2.