BROADCASTS.com

According to Jen McClure at Thomson Reuters, \u201cIn just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become \u2018social businesses.\u2019\u201d Yes, social media has changed the voices of customers and the media \u2013 whenever they\u2019re happy or not so happy with you \u2013 from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you\u2019d better be ready to seize the golden opportunities and manage the pitfalls, all in right-time. If you\u2019re not taking this paradigm shift seriously, tune in for our experts\u2019 priceless advice as they name-drop social business blunder examples from Sears, Netflix, Dominos, BP, Gap and other iconic brands. Pour a cup of Joe, Earl or OJ and join us for food for thought on Avoiding Social Media Blunders: Don\u2019t Let This Happen to Your Company!